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March 27, 2003, 12.11pm • No comments (be first!) » • 739 Views
Switching on the wired generation?
Young, affluent and online. Politicians will have to woo this wired generation if they are to improve turnout for this May’s Welsh Assembly elections.
That is according to a study which concludes the internet is the new battleground for the hearts and minds of voters.
Democracy and news media must adopt Big Brother-style guerrilla tactics to appeal to an electorate hooked on e-mail, instant messaging and spoof websites if they are to fight voter apathy.
It may not mean Wales’ next first minister is picked with a click from cyberspace. But Rhodri Morgan and his ilk do have a lot to learn from the digital realm, say researchers.
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