June 28, 2005, 7.31pm • 1 comment » • 1,326 Views

More exposure for spray-on mud story

Acorns grow to mighty trees, but only if you spray mud on them. My June 10 Wired News story Spray-on Mud Makes a Splash has ballooned globally in the last couple of weeks.

I had already pointed out that, since the story broke, versions of the piece had inspired stories for a Guardian front page, a Daily Mail page lead, a BBC News online story, in the Evening Standard, The Scotsman, the The Independent and the New Zealand Herald, as well as being blogged on BoingBoing and other weblogs.

Now a visit to the news page on the maker’s website shows the coverage has been gathering pace. It says:-

Sprayonmud has been featured on TV & Radio worldwide: “What’s the Problem” - Anne Robinson, Sky News, Central TV News, Richard & Judy Show, and radio shows in UK, Australia, NZ, Spain, US, Canada, Germany.

It adds to the press coverage list:-

Sprayonmud has been featured on TV & Radio worldwide: "What’s the Problem" -
Anne Robinson, Sky News, Central TV News, Richard & Judy Show, and radio shows
in UK, Australia, NZ, Spain, US, Canada, Germany.

Living on earth -
24 June 2005
-

US Public Service Broadcasting syndicated all over USA - transcript from
live interview  - you can listen to an mp3 version
here

Newspaper comment as follows:

Globe and mail.com in Toronto, Canada - 25th June 2005 - interesting article on a new take on
masculinity

Detroit Free Press - 24th June 2005

Independent online - 24th June 2005

Scotsman 24th June 2005

I loved this from
All
Africa - 23rd June 2005 -  especially "You can choose whom you want
to blame for this, but I began to wonder why Africa lets so many opportunities
pass it by, when I read about the fortunes of Mr Colin Dowse, a British business
consultant."

Palm Beach Post - 21st June 2004

Arizona Central - 17th June 2005

Der Spiegel - 14th June 2005

Independent  - 14th June 2005

Shropshire Star - 14th June 2005 also
here

Daily Mail - 14th June 2005 also
here

Guardian - 14th June 2003

New Zealand Herald - 14th June 2005

London Evening Standard - 13th June 2005 also
here

BBC
Business News - 13th June 2005 also here

Detroit Times - 11th April 2001 on the
introduction of a Hummer SUV by Arnold Scharzenneger

Colin Dowse told NPR that the sprayonmud.com website had recently received over 100,000 hits by last week - he said the product was flying off the shelves and that he was opening up distributorships in the US and Canada. Interesting to see this grow…