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August 19, 2005, 7.33pm • 53 comments » • 1,310 Views
You’ve got to send them away to keep them close
Remember when BBC News added “Newstracker” to its story pages, in response to the Graf report’s call for the site to link to other publishers’ content more often? Now editor Pete Clifton says:-
Chris from Glasgow, UK, writes in praise of our “newstrackers”, the boxes on the right hand side of numerous news reports on the site, linking off to other news sites outside the BBC. “I know the links to other news outlets that sometimes appear on stories are something of an imposition for competition reasons. However I actually find them very useful for getting some ‘triangulation’ on a story. It would be good if they appeared more regularly and predictably. Don’t worry - this website will always be my first port of call!”
I have no problem using newstrackers on plenty of stories, and have reminded our journalists again this week to use them as often as they can. Linking out to other sites is fine by me.
What can they tell Mr Graf about the degree to which Newstracker answers his complaint? Clifton says the Newstracker links send nearly 1.5m people away from the BBC News site to other publishers each month:-
If it helps someone triangulate in the privacy of their own room, that’s fine by me, and we should always be confident that people will want to return to us. Last month, incidentally, newstrackers prompted 1,487,860 click-throughs to outside news sites, up from 847,816 in June.
It’s not all roses, though. The BBC is having to remove pictures of morning newspaper front pages from its newspaper round-up to avoid litigation over re-use of exclusive photographs.
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