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November 21, 2005, 11.26am • 74 comments » • 12,364 Views
Rebuilding the newsroom around people
Doing a Jeff Jarvis, Ethan forms a business plan for what he would do if he bought a newspaper:-
1) Take the third floor (newsroom). Move them out and cut some staff. Put them in a big warehouse type space that was computers on the outside wall, and conversation areas inside. Make this warehouse in a public space, open to the public. Put in a coffee bar, open wifi and invite the consumer to come in. Leverage the content the consumer creates in this environment so that the reader is also the (co) writer.
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