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December 2, 2005, 4.23pm • 8 comments » • 1,112 Views
Firefox Fans Flock Further to Flix
Earlier this year, I wrote Fans Flock to Firefox Flix, about how evangelist users of the Firefox web browser were extending their grassroots volunteer marketing effort, Spreadfirefox.com from text to video.
The foundation had commissioned a few viral ads and some users were already making their own TV spots off their own back. “It’s going to be much more shaky-camera, home-video quality than professional style,” Firefox developer Blake Ross told me of his plans to do more video work.
Firefox Flicks is the name of the effort, launched this week, to get fans of the browser making their own videos on a much more massive scale.
Think video is an entirely different ball game from textual grassroots customer evangelism? The Mozilla Foundation has made it easy as pie, even issuing an online video tool to users, encouraging them to film their own piece-to-camera testimonials. Call it the marketing flip-side of video podcasting. They are also encouraging more professional donations in a contest to find a 30-second TV spot.
It’s interesting to see this stuff come to fruition after originally being just a vague idea earlier this year.
8 comments on “Firefox Fans Flock Further to Flix”
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