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July 10, 2007, 11.25am • No comments (be first!) » • 529 Views
E-consultancy - Robert Andrews' Blog: Pot Noodle launches UGC ad campaign on YouTube
Excerpt:-
Pot Noodle has launched a user-generated advertising campaign hosted on YouTube.
Owner Unilever has invited users to submit videos of themselves eating the snack in unusual places - for each video submitted, the company will send out 12 Pot Noodles.
I wrote this article for, and it was published by, E-consultancy - Robert Andrews' Blog, where you can read it in full.
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