My Work: Blogging4Business

I provided social media editorial services to this European conference on business blogging.

As “Blogger in Chief“, I wrote about speakers and proceedings throughout the day to disseminate the conference’s messages far and wide, drum up attention and create a long tail for the event.

The organisers, journalists Matthew Yeomans and Bernhard Warner, who write for the likes of Time magazine and The Times of London, photographed me during a heavy, seven-hour reporting session.

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