Authoring project-grade analysis to inform audiences, consulting to advise organisations, creating new communication platforms to move editorial performance forward. Examples follow:
Flagship research and analysis effort to quantify the $150 billion online media economy, dubbed “the Fortune 50 of digital media”.
Helped bring ContentNext to European market, launching and managing new site and gathering 55,000 uniques with news and analysis, leading to acquisition.
Launched Northcliffe’s Llanelli Star as one of UK’s first regional newspaper sites in 1998, advising on ThisIs regional network creation.
Influential research to quantify consumer willingness to buy digital content, informing publishers’ strategies.
Devised, programmed and generated editorial from half-day conference about digital music opportunities.
National Consumer Council consultancy report, advising on new-wave engagement platforms, informed new digital communication strategy and helped shape UK government strategy.
Established new publishing platform (one of UK’s first academic blog networks), empowering stakeholders to undertake autonomous marketing.