Robert Andrews

“With the media industry in strategic turmoil, Andrews’ insights are seen by many key players as essential reading” - The Independent

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Projects

Authoring project-grade analysis to inform audiences, consulting to advise organisations, creating new communication platforms to move editorial performance forward. Examples follow:

 

paidContent 50

pC50 Research Project

Flagship research and analysis effort to quantify the $150 billion online media economy, dubbed “the Fortune 50 of digital media”.

paidContent:UK London mixer

paidContent:UK Launch

Helped bring ContentNext to European market, launching and managing new site and gathering 55,000 uniques with news and analysis, leading to acquisition.

ThisIs network

Newspaper Website Launch

Launched Northcliffe’s Llanelli Star as one of UK’s first regional newspaper sites in 1998, advising on ThisIs regional network creation.

PCUK/Harris Interactive poll

PCUK/Harris Interactive Poll

Influential research to quantify consumer willingness to buy digital content, informing publishers’ strategies.

Geoff Taylor at EconMusic conference

EconMusic Conference

Devised, programmed and generated editorial from half-day conference about digital music opportunities.

Consumer Focus

Advocacy 2.0

National Consumer Council consultancy report, advising on new-wave engagement platforms, informed new digital communication strategy and helped shape UK government strategy.

Glamorgan Blogs

Glamorgan Blogs

Established new publishing platform (one of UK’s first academic blog networks), empowering stakeholders to undertake autonomous marketing.